Teleport City

BRAND LAUNCH + EXPERIENTIAL CREATIVE DIRECTION

Making an unfamiliar rideshare proposition tangible through a world people wanted to enter.

Creative Director + Lead Producer

Miami Art Week · Miami, Florida · 2022

$375K BUDGET · 12-WEEK DESIGN & BUILD · 18,000 SQ. FT. · 1,200 GUESTS · 55+ CREATIVES

The Business Problem

Teleport was preparing to introduce a fundamentally different model for ridesharing—an open marketplace designed as an alternative to traditional platforms like Uber and Lyft.

The proposition was ambitious, but also technical and unfamiliar. During Miami Art Week, surrounded by brands competing for the same audience, another branded party wasn't enough.

Teleport needed to make its vision of the future feel like something people actually wanted to be part of.

The Creative Solution

Instead of explaining the future of ridesharing, we built the city it belonged in.

Teleport City transformed an 18,000-square-foot venue into a one-night metropolis of hidden lounges, strange technology, interactive installations, roaming citizens and live performance.

The city became the creative system holding the experience together. Fourteen different installations could each surprise guests while still contributing to one recognizable world.

Rather than putting the brand around the experience, the brand idea generated the experience itself.

Leading the Build

The creative ambition also had to survive reality.

With a $375K budget, 12 weeks and 55+ artists, performers and designers, my role was to hold the central idea while leading the many disciplines responsible for making it real.

I directed the experience from concept through execution—balancing narrative, guest journey, spatial design, performance and production against scope, budget, feasibility and timeline.

The goal was not simply to make fourteen impressive things.

It was to make them feel like one city.

The Evidence

Teleport City reached capacity, bringing 1,200 guests into the experience and generating more than 1.5 million earned and social impressions.

1,200 GUESTS · SOLD OUT · 1.5M IMPRESSIONS · 14 INSTALLATIONS

Experiential Creative Direction

I help ambitious brands turn complex ideas into experiences people can understand by becoming part of them.

Explore Experiential Creative Direction →

“Easily the best event I attended at Basel. Everything was super-sensory and had an impressive attention to detail.”

— Kae Burke, Co-Founder / Creative Director, House of Yes

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