Brand Creation and Strategy

As Co-Founder and Creative Director, I built Call Me Lola from the ground up, transforming a concept into a fully realized brand that merges hospitality, contemporary art, and cultural storytelling. I developed Lola’s brand identity, narrative voice, visual language, marketing strategy, and website, personifying the brand as a bold, fictional muse who invites guests into her world.

The result is more than a name; Lola is a living character who defines the tone of every guest interaction, from custom collateral to online presence. By blending strategic branding with experiential design, I positioned Call Me Lola as both a luxury hospitality destination and a cultural brand that resonates with travelers, art collectors, and the creative community.