Cultural Pop-up & Experiential Venue

Pew Pew Miami

A month-long cultural playground combining nightlife, art, and immersive performance for 7,100+ guests in Miami.

As Creative Director and Lead Producer, I oversaw every facet of Pew Pew Miami, a month-long cultural pop-up that reimagined nightlife as a multi-sensory, narrative-driven experience. I led the creative concept, programming, and production—transforming a raw space into a dynamic playground of music, performance, and art.

Across four weekends, more than 7,100 guests experienced a world of iconic DJs, immersive actors, cirque performances, secret rooms, and interactive installations. To amplify the creative community, I awarded 12 artist grants, integrating new works into the venue’s evolving identity.

The residency partnered with top curators like House of Yes, Supernatural Haus, and Minimax, secured 6 major sponsors including Red Bull and Bombay Sapphire, and achieved 150K audience reach with over 500K social impressions—cementing Pew Pew’s reputation as a leader in inclusive, boundary-pushing nightlife.

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Brand Creation & Strategy

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Luxury Hospitality