Branded Experience
E.L.F. Cosmetics
A Studio 54–inspired celebration that guests called the best party they’d ever been to.
As part of E.L.F. Cosmetics’ milestone celebration, marking the company’s $1 billion valuation, we were tasked with designing and producing an immersive Studio 54 themed experience. As Creative Director, I developed the run of show, costume design, immersive moments, and overarching narrative, ensuring every moment aligned with the brand’s bold, playful spirit.
The evening featured stilt walkers, immersive activations, choreographed dance sequences, acrobatics, themed character performers, and dancefloor activators; all woven into a seamless narrative flow. Our team curated and managed over a dozen specialty performers, complete with custom costuming and props, creating a high-energy environment that guests described as one of the best parties they had ever attended.
